Dear friends of the Campaign Against Coca-Cola:
As you know, 2008 has been a very successful year for the campaign. The Campaign to Hold Coca-Cola Accountable is one of the most formidable corporate accountability campaigns in the world today. With your help, we have forced the Coca-Cola company to respond, but it is still not enough. Coca-Cola has increased their advertising budget and we have more work to do.
As the year comes to an end, however, we also find ourselves financially stressed – because of the financial crisis.
Activist groups such as ourselves are particularly hit hard as people around the world tighten their spending – and rightfully so – while the governments dole out large amounts of public monies to the same private sector that got us into this mess in the first place!
We Need Your Help! Bail Us Out!
Please consider making a generous donation to support our work to hold the Coca-Cola company accountable. http://www.indiaresource.org/donate/index.html
At no time has the need for your financial support been greater. As a public interest organization, we depend on public contributions to do our work. Your financial support – however small or large – will allow us to continue to campaign to hold Coca-Cola accountable.
The Wall Street Journal has characterized us as "a central figure in a burgeoning global campaign.......that has cost it (Coca-Cola company) millions of dollars in lost sales and legal fees in India, and growing damage to its reputation elsewhere."
With your support, we can do more.
Some of our highlights from 2008 include:
*** Forcing the Coca-Cola company to agree to an assessment of its operations in India that VALIDATED the concerns of the communities accusing the company of creating water shortages and pollution. http://www.indiaresource.org/campaigns/coke/2008/cokeimplicatedteri.html
*** Continuing to get major media coverage for the campaign, most recently an eight minute segment on NewsHour with Jim Lehrer in November watched by 2.7 million people in the US. In 2008 alone, we have ensured media coverage for the campaign in the New York Times, the Economist, the Wall Street Journal, British Broadcasting Corporation (English and Hindi), Atlanta Journal Constitution, Associated Press, Economic Times, the Guardian and much, much more.
*** Challenging Coca-Cola's latest attempt to mislead the public through its "water neutrality" goals. Coca-Cola has announced that it is becoming water neutral in India and globally - because of the increased scrutiny of its water mismanagement practices that the campaign has highlighted. http://www.indiaresource.org/campaigns/coke/2008/neutrality.html
*** Working with students in Norway to pass resolutions against the monopoly of Coca-Cola on Norwegian universities. You can expect to hear much more on this as well as our increased work with students across Europe and the US. http://www.indiaresource.org/news/2008/1059.html
*** Keeping the pressure on Coca-Cola to do the right thing by regularly keeping the campaign "in the news". Check out our high traffic website - www.IndiaResource.org
which will soon be redesigned into www.cokejustice.org
Thank you and in solidarity,
India Resource Center
India Resource Center is a project of Global Resistance (a non-profit public charity registered under Section 501(c)(3) of the US Internal Revenue Code). All contributions are tax-deductible to the extent allowed by law.